EKEnterprises

Client: FBTO

Agency: Edenspiekermann

Project: Brand design

Service: Lettering design

FBTO a B2C insurrance company. When the brand was rebranded, a human touch was missing in the corporate identity and their digital environment.

Solution: A visual brand asset that gives the brand a more human and personal touch in a digital world. To show the brand and company purpose.

The idea.
Color scheme and design of the handmade script characters.
Character + icon design.
Implementation in their corporate website.
Usage in their app and on social media.