STRATEGY
In a branding project, I like to start with a concise analysis: where does the brand stand and where does it ultimately want to go? What is or will be the positioning? Last but not least, then we determine what steps to take and scoping the project.

DIRECTION
From the positioning and brand interpretation, we develop a Creative Direction. This direction determines the interpretation of the Art and Design Direction of the brand (visual manifesto), and planning the project more in detail.

DESIGN
Once the direction is clear, we move on to the actual design interpretation. We translate the brand design into the various multi-media items and plan/work on the implementation of the project.