Brand Design
STRATEGY
In a branding project, I like to start with a concise analysis: where does the brand stand and where does it ultimately want to go? What is or will be the positioning? Last but not least, then we determine what steps to take.
DIRECTION
From the positioning and brand interpretation, we develop a Creative Direction. This direction determines the interpretation of the Art and Design Direction of the brand (visual manifesto).
DESIGN
Once the direction is clear, we move on to the actual design interpretation. We translate the brand design into the various media items (the print and digital design implementation).
Typography
LAYOUT DESIGN
Setting up a functional, accessible and tasteful layout for various media (print and digital) is a skill in itself. This includes a good knowledge of grid systems and typography.
MONOGRAM AND LOGOTYPE DESIGN
From my expertise and sense of typography, I know how to use typographic forms to create a certain look and identity.
LETTER DESIGN & CALLIGRAPHY
Creating letterforms is something I have doing since a young age. I enjoy the art of being able to create certain shapes: the craft of creating the (technically) perfect form and creating a certain look and feel. I create typefaces, (handmade) letterforms and calligraphy.