EKEnterprises

Client: Nuovo Scholen / Agency: Strangelove

Project: Rebranding, brand identity design

Service EK: Art Direction, Design Direction, Brand Design

NUOVO Scholen (NUOVO Education) is a leading school group, consisting of 14 secondary schools in and around Utrecht, created from a merger of two school groups.

In short: NUOVO Scholen redefined their brand strategy and values, which had to be implemented in a new brand architecture and brand identity for the school. A strong employer brand including a connected relationship with the 14 individual schools.

Solution: After designing a clear brand hierarchy for the school group, we developed a brand system based on a roundtable concept. Working closely with the NUOVO board, we created a concept that all stakeholders could embrace.

All the schools of the new group.
Concept of the logo, explaining the structure of the visual mark. Logo design by Claire de Meijer.
Design of a digital brand portal. Logo use/branding structure for corporate use and adoption by the schools (part of the school group).
Employer branding: teacher recruitment campaign. And a school guide.
Design of a digital annual report of the school group.