Client: Academie Tien

Agency: Stangelove

Project: identity design, content creation

Service: strategy, art direction, brand + content design

A complex new school education concept,explaned simply: three education levels merged in one classroom. The student can work on it’s own level per course.

Solution – A simply and clear visual identity concept: a point that’s pointing out the new approach of the school.Visualized in an animation video with a character that explaned the main school concept.

Brand Identity design

Logo re-design
Typography – Typeface choices and structure
Color scheme and implementation of color, typography and basic brand design elements.
Point-man – character design created out of a brand identity element, brand strategy and brand storytelling.

Content creation

Printed matter – posters and flyers
School brochure
Animation video telling about the new school concept – animation design + production by hellingproof.com
Content design – videoshorts / interviews with teachers and school kids telling about the four pillars of the new school concept. Videography + production by manoahbiesheuvel.com