EKEnterprises

Client: FBTO / Agency: Edenspiekermann

Project: Brand design

Service EK: Type design

FBTO a B2C insurrance company. When the brand was rebranded a human touch was missing in the corporate identity.

Brief: Give our brand a more personal touch in our digital environment.

Solution: A visual brand asset that gives the brand a more human and personal touch in a digital world. To show the brand and company purpose.

The idea.
Color scheme and design of the handmade script characters.
Character + icon design.
Implementation in their corporate website.
Usage in their app and on social media.