Client: NextRound / Agency: Strangelove

Project: Brand and app design

Service EK: Strategy, Design direction, Brand design, UX/UI design

Boxing and kickboxing are becoming increasingly popular in the Netherlands. NextRound is an innovative fitness startup that transforms the analog punching bag into a smart workout tool that provides feedback and training insights.

Briefing: NextRound approached us to help them develop a brand strategy, visual identity and an easy-to-use app.

Solution: We helped them create a brand proposition and their digital product experience. Together with technical partners, we developed the NextRound Live Training App and My NextRound App, a mobile personal app to share performance results.