EKEnterprises

Client: Nuovo Scholen

Agency: Strangelove

Project: rebranding, identity design

Service: art/design direction, brand design

NUOVO Scholen (NUOVO Education) is a leading school group, consisting of 14 secondary schools in and around Utrecht, created from a merger of two school groups.

After designing a clear brand hierarchy for the school group, we developed a brand system based on a roundtable concept. Working closely with the NUOVO board, we created a concept that all stakeholders could embrace.

All the schools of the new group.
Concept of the logo, explaining the structure of the visual mark. Logo design by Claire de Meijer.
Design of a digital brand portal. Logo use/branding structure for corporate use and adoption by the schools (part of the school group).
Employer branding: teacher recruitment campaign. And a school guide.
Design of a digital annual report of the school group.